Principal Product Designer
Principal Product Designer
I'm May! 👋 ⎯ a multidisciplinary growth-focused designer, blending UX research, UI, product management, and strategy
6+ years of experience collaborating with cross-functional teams in start-ups and consultancy agencies
I'm May! 👋 ⎯ a multidisciplinary growth-focused designer, blending UX research, UI, product management, and strategy
6+ years of experience collaborating with cross-functional teams in start-ups and consultancy agencies in London
Based in London 🇬🇧, working remotely 🌎
Based in London 🇬🇧, working remotely 🌎
Poor design choices are expensive
Poor design choices are expensive
Design is more than just deliverables.
I'll be with you throughout the product cycle, supporting at every step.
Design is more than just deliverables.
I'll be with you throughout the product cycle, supporting at every step.
My work & impact
My work & impact
B2B, SaaS platform
B2B, SaaS platform
B2B, SaaS platform
Machine Learning/AI
Machine Learning/AI
Machine Learning/AI
Accelerating document processing for 10x faster insights extraction
Accelerating document processing for 10x faster insights extraction
Accelerating document processing for 10x faster insights extraction
I redesigned this Machine Learning/AI platform for collaborative intelligence, revolutionising how teams process critical documents and are able to make impactful decisions.
I redesigned this Machine Learning/AI platform for collaborative intelligence, revolutionising how teams process critical documents and are able to make impactful decisions.
87% faster
87% faster
87% faster
processing speed*
processing speed*
75% reduction
75% reduction
75% reduction
in review errors*
in review errors*
in review errors*
10x improvement
10x improvement
10x improvement
in decision agility*
in decision agility*
in decision agility*
Desktop, Media & Entertainment
Desktop, Media & Entertainment
Desktop, Media & Entertainment
From spreadsheet chaos to strategic partnership: a new ad booking experience
From spreadsheet chaos to strategic partnership: a new ad booking experience
From spreadsheet chaos to strategic partnership: a new ad booking experience
Transformed spreadsheet workflows into a streamlined self-service platform, revolutionising ad allocations and delivering insights, whilst rebuilding agency partnerships and unlocking growth.
Transformed spreadsheet workflows into a streamlined self-service platform, revolutionising ad allocations and delivering insights, whilst rebuilding agency partnerships and unlocking growth.
89% efficiency gain
89% efficiency gain
89% efficiency gain
through automation*
through automation*
through automation*
66% boost
66% boost
66% boost
in campaign execution rates*
in campaign execution rates*
in campaign execution rates*
2.5x ROI
2.5x ROI
2.5x ROI
within the first year*
within the first year*
within the first year*
B2B, B2C, B2BtoC
B2B, B2C, B2BtoC
B2B, B2C, B2BtoC
Desktop, Mobile native apps
Desktop, Mobile native apps
Desktop, Mobile native apps
Designing two scalable Design Systems (at the same time)
Designing two scalable Design Systems (at the same time)
Designing two scalable Design Systems (at the same time)
I transformed three complex, poorly documented Figma files with serious usability and accessibility issues into two fully redesigned interfaces—each built on a scalable Design System that ensured user-centred accessible experiences.
I transformed three complex, poorly documented Figma files with serious usability and accessibility issues into two fully redesigned interfaces—each built on a scalable Design System that ensured user-centred accessible experiences.
47% reduction
47% reduction
47% reduction
in task completion rates*
in task completion rates*
in task completion rates*
73% time reduction
73% time reduction
73% time reduction
design-to-development handoff*
design-to-development handoff*
design-to-development handoff*
81% decrease
81% decrease
81% decrease
in raised JIRA tickets by QA*
in raised JIRA tickets by QA*
JIRA tickets raised by QA*
*All stats are averages. Data collected internally, before and after.
*All stats are averages. Data collected internally, before and after.
Companies I have worked with
Companies I have worked with
I know how to boost your ROI
I know how to boost your ROI
Rapid prototyper, turning abstract ideas into tangible, testable prototypes
Rapid prototyper, turning abstract ideas into tangible, testable prototypes
Rapid prototyper, turning abstract ideas into tangible, testable prototypes
Quick feedback loops turning customer needs into market-fit solutions
I understand how design fits into the business context
I understand how design fits into the business context
By taking time to grasp strategies, and ensuring my work supports key business goals
I understand how design fits into the business context
By taking time to grasp strategies, and ensuring my work supports key business goals
Hands on, lean & adaptable, prioritising practical solutions
Hands on, lean & adaptable, prioritising practical solutions
I've found value in experimentation, teamwork, and crafting unique experiences
Hands on, lean & adaptable, prioritising practical solutions
I've found value in experimentation, teamwork, and crafting unique experiences
Solid communicator & teamworker
Solid communicator & teamworker
I bridge gaps between the business and users, working with a pragmatic approach
Solid communicator & teamworker
I bridge gaps between the business and users, working with a pragmatic approach
Agile cross-functional collaboration
Agile cross-functional collaboration
I communicate effectively about decisions we need to make based on data and evidence
Agile cross-functional collaboration
I communicate effectively about decisions we need to make based on data and evidence
Workshops & white board sessions
Workshops & white board sessions
I conduct workshops to come up with new ideas and to promote cross-functional ideation
Workshops & white board sessions
I conduct workshops to come up with new ideas and to promote cross-functional ideation
Skills & tools
Skills & tools
Figma
Figma
Figma
Framer
Framer
Framer
Miro
Miro
Miro
Notion
Notion
Adobe Suite
Adobe Suite
Notion
Adobe Suite
Accessibility, Analytic Reasoning, Collaboration, Communication, Design Systems, Heuristic Evaluations, Inclusive Design, Information Architecture, Interaction, Prototyping, Stakeholder Management, Storytelling, Systems Thinking, Usability Testing, User Interviews, User Experience, UX Research, UX Strategy
Accessibility (WCAG 2.2 guidelines), Analytic Reasoning, Collaboration, Communication, Design Systems, Heuristic Evaluations, Inclusive Design, Information Architecture, Interaction, Prototyping, Stakeholder Management, Storytelling, Systems Thinking, Usability Testing, User Interviews, User Experience, UX Research, UX Strategy
Business frameworks, strategy, and facilitation
Business frameworks, strategy, and facilitation
Relevant courses
Relevant courses
User-Centric Product-Led Growth @ Maven
User-Centric Product-Led Growth @ Maven
In progress
In progress
Design MBA: from execution to strategy @ d.MBA
Design MBA: from execution to strategy @ d.MBA
In progress
In progress
UX Strategy @ The Fountain Institute
UX Strategy @ The Fountain Institute
Dec/24
Dec/24
Describing the ROI of Design @ Maven
Describing the ROI of Design @ Maven
Nov/24
Nov/24
May approaches every design problem with curiosity and enthusiasm to learn as much as she can about it, by carrying out all the necessary research to take the most sensible decision in the time available. I personally have learnt a lot about accessibility in product design while working with May.
May approaches every design problem with curiosity and enthusiasm to learn as much as she can about it, by carrying out all the necessary research to take the most sensible decision in the time available. I personally have learnt a lot about accessibility in product design while working with May.
May approaches every design problem with curiosity and enthusiasm to learn as much as she can about it, by carrying out all the necessary research to take the most sensible decision in the time available. I personally have learnt a lot about accessibility in product design while working with May.
Nimisha Patil
Nimisha Patil
Nimisha Patil
Product Design Lead
May is a conscientious, talented and detail orientated designer who takes pride in her work and is always thinking about the user and their experience. She was an amazing team player and joy to work with. May was passionate about accessibility and she always took the time to educate and mentor those around her.
May is a conscientious, talented and detail orientated designer who takes pride in her work and is always thinking about the user and their experience. She was an amazing team player and joy to work with. May was passionate about accessibility and she always took the time to educate and mentor those around her.
May is a conscientious, talented and detail orientated designer who takes pride in her work and is always thinking about the user and their experience. She was an amazing team player and joy to work with. May was passionate about accessibility and she always took the time to educate and mentor those around her.
Simone Ashby
Simone Ashby
Simone Ashby
Product Manager
Along with incredible work as a designer, May is increasingly involved in the role of Product Manager, which is great! It allows her to see things from different perspectives - and that's an extremely useful skill, taking the whole project and carrying them until completed.
Along with incredible work as a designer, May is increasingly involved in the role of Product Manager, which is great! It allows her to see things from different perspectives - and that's an extremely useful skill, taking the whole project and carrying them until completed.
Along with incredible work as a designer, May is increasingly involved in the role of Product Manager, which is great! It allows her to see things from different perspectives - and that's an extremely useful skill, taking the whole project and carrying them until completed.
David Kilpatrick
David Kilpatrick
David Kilpatrick
QA & Team Lead
It's been great to see May step up her role within the Product team and diving deep into the roadmap and business strategy, and it's clear she takes ownership beyond her scope. May's role has evolved way past UX/UI design and kudos to her for embracing that.
It's been great to see May step up her role within the Product team and diving deep into the roadmap and business strategy, and it's clear she takes ownership beyond her scope. May's role has evolved way past UX/UI design and kudos to her for embracing that.
It's been great to see May step up her role within the Product team and diving deep into the roadmap and business strategy, and it's clear she takes ownership beyond her scope. May's role has evolved way past UX/UI design and kudos to her for embracing that.
Julian Okafor
Julian Okafor
Julian Okafor
Head of Engineering
Being passionate, caring and not being afraid to be involved. May has really stepped it up in all three of these areas and it is great to see her shine.
Being passionate, caring and not being afraid to be involved. May has really stepped it up in all three of these areas and it is great to see her shine.
Being passionate, caring and not being afraid to be involved. May has really stepped it up in all three of these areas and it is great to see her shine.
Nastya Kunda
Nastya Kunda
Nastya Kunda
Cross-Functional Engineering Team Lead
🐈⬛ Oi, tudo bem?
🐈⬛ Oi, tudo bem?
I'm May, a Principal Product Designer based in London with 6+ years of experience helping brands craft meaningful digital experiences.
I'm a multidisciplinary growth-focused designer, blending UX research, UI, product management, and strategy.
I value authenticity, transparency, and honesty above all else. No big, fancy words or same-old ideas—just design that delivers.
The design is not you and you are not the design. This mindset allows me to iterate fearlessly and push boundaries without ego.
I believe in deep inquiry before solution-crafting to ensure we're solving the right problems.
The people closest to me say:
I'm resilient (Life is in constant flux and I see every challenge as a growth opportunity)
I'm into niche stuff (I have the biggest sticker library on WhatsApp, and I’m proud of it - they're good)
I'm a doer (If I commit to something, I make it happen)
I'm a giver (I focus on things that genuinely energise me)
I humbly care about good work and making things better. If you feel the same, we should talk.
I'm May, a Principal Product Designer based in London with 6+ years of experience helping brands craft meaningful digital experiences.
I'm a multidisciplinary growth-focused designer, blending UX research, UI, product management, and strategy.
I value authenticity, transparency, and honesty above all else. No big, fancy words or same-old ideas—just design that delivers.
The design is not you and you are not the design. This mindset allows me to iterate fearlessly and push boundaries without ego.
I believe in deep inquiry before solution-crafting to ensure we're solving the right problems.
The people closest to me say:
I'm resilient (Life is in constant flux and I see every challenge as a growth opportunity)
I'm into niche stuff (I have the biggest sticker library on WhatsApp, and I’m proud of it - they're good)
I'm a doer (If I commit to something, I make it happen)
I'm a giver (I focus on things that genuinely energise me)
I humbly care about good work and making things better. If you feel the same, we should talk.
