Principal Product Designer
Principal Product Designer
who can't be replaced by AI
who can't be replaced by AI
I'm May! 👋 ⎯ a generalist and research-driven UX&UI designer with 7+ years of experience leading projects from concept to launch
I collaborate with cross-functional teams in start-ups and consultancy agencies, reducing business risk and uncovering hidden opportunities
I'm May! 👋 ⎯ a generalist and research-driven UX&UI designer with 7+ years of experience leading projects from concept to launch
I collaborate with cross-functional teams in start-ups and consultancy agencies, reducing business risk and uncovering hidden opportunities
UX Research
UI Design
UX Strategy
UX Research
UI Design
UX Strategy
Design Systems
Product Management
Interaction Design
Design Thinking
UX Research
UI Design
UX Strategy
Design Systems
Product Management
Interaction Design
Design Thinking
Video Editing
Workshop Facilitation
Poor design choices are expensive
Poor design choices are expensive
Poor design choices are expensive
I bring start-up, SaaS & agency resilience
Navigated extreme ambiguity through strategic problem-solving
Adapted research methods from guerrilla to focused sprints
Balanced tactical execution with strategic vision
Pivoted design through shifting business priorities
Built cross-functional alliances translating insights into strategy
AI
+
+
UX Research
UX Research
+
+
Strategy
Strategy
+
+
UI Design
UI Design
UI
My design philosophy
My design philosophy
Research as foundation
Research as foundation
Research as foundation
Research-driven decisions form my foundation
I adapt UX methodologies to project constraints
My frameworks pivot with priorities, reducing risks
Collaboration as multiplier
Collaboration as multiplier
Collaboration as multiplier
I facilitate open critiques fostering shared vision
I translate complex concepts into accessible frameworks
AI proficiency in the core of my prototype phase
AI proficiency in the core of my prototype phase
AI proficiency in the core of my prototype phase
I leverage AI for real-time concept generation
I create AI-powered clickable prototypes during interviews
I test multiple directions with minimal investment
I transform insights into testable artefacts quickly
My work & impact
My work & impact
B2B, SaaS platform
B2B, SaaS platform
B2B, SaaS platform
Machine Learning/AI
Machine Learning/AI
Machine Learning/AI
Accelerating document processing for 10x faster insights extraction
Accelerating document processing for 10x faster insights extraction
Accelerating document processing for 10x faster insights extraction
I transformed this critical bottleneck into a powerful collaborative system that slashed processing time by 87% and accelerated decision-making
I transformed this critical bottleneck into a powerful collaborative system that slashed processing time by 87% and accelerated decision-making
B2B, Web-based desktop
B2B, Web-based desktop
B2B, Web-based desktop
Media & Entertainment
Media & Entertainment
Media & Entertainment
From spreadsheet chaos to strategic partnership: a new ad booking experience
From spreadsheet chaos to strategic partnership: a new ad booking experience
From spreadsheet chaos to strategic partnership: a new ad booking experience
I led the design of a digital platform that transformed this broken experience into a seamless ecosystem
I led the design of a digital platform that transformed this broken experience into a seamless ecosystem
89% efficiency gain
89% efficiency gain
89% efficiency gain
through automation*
through automation*
through automation*
66% boost
66% boost
66% boost
in campaign execution rates*
in campaign execution rates*
in campaign execution rates*
2.5x ROI
2.5x ROI
2.5x ROI
within the first year*
within the first year*
within the first year*
Desktop, Mobile native apps
Desktop, Mobile native apps
Desktop, Mobile native apps
B2B, B2C, B2BtoC
B2B, B2C, B2BtoC
B2B, B2C, B2BtoC
B2B, B2C, B2BtoC
Logistics
Logistics
Logistics
Re-designing two interfaces (at the same time) for bookers and couriers
Re-designing two interfaces (at the same time) for bookers and couriers
Re-designing two interfaces (at the same time) for bookers and couriers
I transformed three complex, poorly documented Figma files with serious usability and accessibility issues into two fully redesigned interfaces—each built on a scalable Design System that ensured user-centred accessible experiences.
I transformed three complex, poorly documented Figma files with serious usability and accessibility issues into two fully redesigned interfaces—each built on a scalable Design System that ensured user-centred accessible experiences.
47% reduction
47% reduction
47% reduction
in task completion rates*
in task completion rates*
in task completion rates*
73% time reduction
73% time reduction
73% time reduction
design-to-development handoff*
design-to-development handoff*
design-to-development handoff*
81% decrease
81% decrease
81% decrease
in raised JIRA tickets by QA*
in raised JIRA tickets by QA*
JIRA tickets raised by QA*
*All stats are averages. Data collected internally, before and after.
*All stats are averages. Data collected internally, before and after.
Companies I have worked with
What others say
What others say
"May carries out all the necessary research to take the most sensible decision in the time available. I personally have learnt a lot about accessibility in product design while working with May.
"May carries out all the necessary research to take the most sensible decision in the time available. I personally have learnt a lot about accessibility in product design while working with May.
"May carries out all the necessary research to take the most sensible decision in the time available. I personally have learnt a lot about accessibility in product design while working with May.
Nimisha Patil
Nimisha Patil
Nimisha Patil
Product Design Lead
"May is a conscientious, talented and detail orientated designer who takes pride in her work and is always thinking about the user and their experience. She was an amazing team player and joy to work with.
"May is a conscientious, talented and detail orientated designer who takes pride in her work and is always thinking about the user and their experience. She was an amazing team player and joy to work with.
"May is a conscientious, talented and detail orientated designer who takes pride in her work and is always thinking about the user and their experience. She was an amazing team player and joy to work with.
Simone Ashby
Simone Ashby
Simone Ashby
Product Manager
"Along with incredible work as a designer, May is increasingly involved in the role of Product Manager. May sees things from different perspectives - and that's an extremely useful skill, taking the whole project and carrying them until completed.
"Along with incredible work as a designer, May is increasingly involved in the role of Product Manager. May sees things from different perspectives - and that's an extremely useful skill, taking the whole project and carrying them until completed.
"Along with incredible work as a designer, May is increasingly involved in the role of Product Manager. May sees things from different perspectives - and that's an extremely useful skill, taking the whole project and carrying them until completed.
David Kilpatrick
David Kilpatrick
David Kilpatrick
QA & Team Lead
"May takes ownership beyond her scope diving deep into the roadmap and business strategy. Her role has evolved way past UX and UI design and kudos to her for embracing that.
"May takes ownership beyond her scope diving deep into the roadmap and business strategy. Her role has evolved way past UX and UI design and kudos to her for embracing that.
"May takes ownership beyond her scope diving deep into the roadmap and business strategy. Her role has evolved way past UX and UI design and kudos to her for embracing that.
Julian Okafor
Julian Okafor
Julian Okafor
Head of Engineering
"Passionate, caring and not being afraid to be involved. May has really stepped it up in all three of these areas and it is great to see her shine.
"Being passionate, caring and not being afraid to be involved. May has really stepped it up in all three of these areas and it is great to see her shine.
"Being passionate, caring and not being afraid to be involved. May has really stepped it up in all three of these areas and it is great to see her shine.
Nastya Kunda
Nastya Kunda
Nastya Kunda
Cross-Functional Engineering Team Lead